![]() Managers must not only be Internet savvy and entrepreneurial in spirit, but visionaries, too. Today the modern manager needs to do much more. As such, management’s role has evolved accordingly. ![]() But, given the state of the industry today, an unsigned artist may never sign a record deal and labels don’t always provide the services needed. The label itself managed marketing, promotions, distribution, etc. Traditionally, a manager developed an artist for a record deal and, once signed, managed the relationship between artist and label. As the traditional music business has given way to the “new music business,” artist management has changed dramatically.
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